Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!
What do you think of these?

Sophisticated Fragrances
Our laundry products smell like designer fragrances. We work with Master Perfumers to blend incredible top, mid and base notes that make your home and clothes smell amazing!
Clean Chemistry
Formulated by UK Chemists, our cleaning formula uses powerful plant-based cleaning chemicals that are non-toxic, biodegradable and kind to skin. All our products are dye-free, vegan and cruelty-free.
1557 comments
Joanna
I’m looking forward to try the Golden Oud <3
My absolute fav fragrance is Amber Aoud by Roja Dove and I’d LOVE to have something similar or identical for my laundry! One can only hope.. right now I’m using Aurora and Oud together and it’s close but not quite yet.
Lesleyanne
1,2,5,6 sound like my idea of laundry heaven🩷🩵
Jennifer Roberts
Oh 4, 6 and 7 look lovely. Be nice to get some fresh spring/summer like fragrances which I think would be popular given how often summer fling is sold out! 7 could be a good option. but yea 4, 6 and 7 would be my choice. 6 reminds me a little of Celestial which I loved.
Der
2 & 4 look and sound 🤩
Clare
I love the sound of 5 6 and 1 amazing keeping my washing fun 🤩
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