Hey, it’s Ciara here :)
We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.
Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!
So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!
Thanks for your thoughts in advance. 🥰
Best wishes,
Ciara
Comments (230)
If it’s for Autumn launch , why not create a special trio of city break inspired fragrances ?
New York – crisp , woody , apple vibes
Paris – Jasmine , tobacco , ginger
Amsterdam – Definitely aquatic ! so vetiver, eucalyptus , coffee ?
Forget the luggage, let’s match our laundry to our destination!!
This fragrance wheel desperately needs Enigma in the empty “Amber” segment! ….🙏 please🖤🧡🖤
I would like matching fragrance in some form that can go into the tumble drier
a denim wash, wool and cashmere wash, silk and delicates wash, dark colours wash etc
Hi, I’m disabled 75. I just can’t undo the ring pulls on the big bottles
Are you still doing samples. As I can still use scissors!
Please try this one. This is my personal favourite combination. I think it will be a winner 🏆
Too notes – Oudh wood
Middle notes – raspberry, benzoin tears
Base notes – incense
I would love to hear your reaction!
I’d love to see tumble dryer sheets to match your fragrances.
I would love to have cocoa butter kisses and Pistachio shampoo and conditioner back to go with the sprays.
Also a spray to go with rain and icing on the cake 😃😃😃
Could you pleeeeaaase do rain and salted moss in laundry and conditioner too xxx
I’d love to see dryer sheets join the range. I find your amazing scents fade in the dryer 😔
Hi there,
Side bar – everyone in our house has eczema so we have to have fragrance free laundry products. So I’m really interested to know if your products are hypoallergenic? I’d really love to try your product but can’t find anything that says it’s safe for allergies?
Can you help?
Many thanks
Nickie
Si perfume – eau de toilette in particular is light and still alluring
Coastal aquatic scents like Aqua de Parma’s Fico de Amalfi.
Freesia was a very good suggestion,but anything that smells more fresh, clean linen, all of your smells are mostly sweet nothing stands out as an original scent maybe you should stop copying perfumes and come up with a new scent
It would be great if you could do room defusers, so your lovely scents could be in our homes.
an earl grey london fog!!!!
I’m lease can you do the oud in the fabric spray
The smell of freshly mowed grass
I think you should give a better measure and also if you could do black cherry like Yankees smell
Okay it’s not a scent suggestion BUT I would absolutely loveeee to see travel size fabric sprays. Something 100ml so I can shove it in my hand luggage and spritz my clothes/neck pillow… even my seat if it looks funky! That way I can freshen my clothes on the go too. And not have to carry a huge bottle! Also fabric stain remover pens.
Enigma would be great. It would also be good to know if anyone did guess the scents. Or what the scents were.
I like freesias
A lady was wearing a perfume the other day smelling of freesias I think
She said it was Victoria secret perfume
I loved the Naughty and Spice seasonal scent and would love something similar with Sandalwood, coffee or spicy notes year round.
Still love Date Night and Oud.
I think Enigma was extremely unique, and not like any other scent of yours – that 100% needs to be part of the line:)
Besides that maybe something with sandalwood, or a more oriental fragrance?
Please bring back Spooky Szn but for Autumn/Winter rather than just a few weeks. My whole family loved this and I really wished I’d bought another bottle before stock ran out. How about taking pre-orders in early Sept for a late Sept or 1 Oct launch? That way no one is disappointed to miss it, and it will help you gauge demand for production.
I would also like a full-sized Christmas scent I could use from 1st December – Naughty & Spice would be perfect for me.
i would LOVE a more sandalwood scent and also even a simple clean-soapy scent would be so dreamy ☁️
I’d love to see the limited edition salt and moss fabric spray as a permanent wash fragrance.
I hope pistachio one to come back, so nutty flavours for me🫶
I agree with Kate May, Cool Water and Aqua di Gio would be nice in Aquatic. DG Blue would be nice for summer. Givenchy’s L’Interdit might go well in Woody or Amber.
I think something along the lines of Cool Water would be nice for aquatic section and would be unisex, but I would introduce that for the summer. Second half of the year needs warming scents, something ambery/woody/gourmand based. I love sandalwood so that would be nice. Also, I would LOVE to see samples in all the fragrances rather than just a few, and keep up with the limited editions. Thanks T&A you’re doing a fabulous job!
What immediately stands out is you have no gourmands there. I love the smell of sandalwood, which goes really well with amber and woody fragrances. Diptyque’s Tam Dao is beautiful and would suit a laundry product. Ambre Sultan is a beautiful woody scent but might be a bit much.
What immediately stands out is you have no gourmands there. I love the smell of sandalwood, which goes really well with amber and woody fragrances. Diptyque’s Tam Dao is beautiful and would suit a laundry product. Ambre Sultan is a beautiful woody scent but might be a bit much.
I think missing it has a scent reminiscent of Gucci Memoire—it has that fresh, green allure. Then there’s the vibrant lemony note of Dolce & Gabbana, which brings in a delightful burst of yellow.
Whatever is in Enigma needs to be permanent, it’s a beautiful fragrance!!
Whatever is in Enigma is what you need to do. I’m sure it is in that part of the wheel.
I subscribe to the mystery box and some are lovely think and smell amazing, some have been watery and barely smell of anything. I’m sticking with it until I’ve tried them all, and I’d really love a strong woody oud scent in a black bottle! That would tick all the boxes boxes! 😁😁😁 my friends son made a comment about why does all laundry products make his clothes smell like a girl! 😂 so I introduced her to you oud one and you’ve made a little lad very happy! 😂 thank you x
I think you have lots of fragrance already… spend 2025 fine tuning the service and expanding on what you already have… like the elixirs? What happened with those? Tumble dryer sheets would be amazing in existing scents as well- like the eco egg or mielle. Ensuring you have samples for every scent… candy beach wasn’t in your sample set and was your worst performing scent that you had to discontinue… could this happen to all your new scents if there is no sample for them? It is really nice that you come out with limited editions- that keeps things fresh and exciting… please bring out enigma again- that was incredible
Can’t smell scent off laundry after drying. Disappointed
Hi, we love all the ones we have tried so far! I think for second half of 2025, thinking seasonally:autumnal fragrances. Something along the lines of home sweet home Yankee – cinnamon and warming rather than floral. Enigma is fab so some more masculine earthy scents would be good too. As for aquatic, something along the lines of cool waters – maybe seabreeze or ocean drive but scented like that sort of cool water fragrance. Keep going as we are very impressed so far. Some recycling options may also be good for the bottles and pouches once’s used. A returns service so you can reuse them even as mine still look spanking new when empty!
You’re still missing sample packs in all of the available fragrances so people can try before buying full size. Your discovery set says it’s every fragrance, but it’s missing quite a few. I would also love refills in Icing On The Cake, so when my subscription arrives I’m not receiving new bottles each time. A vanilla based fabric spray would be great too.
Don’t think you’re missing anything, scents are all really good.
However, you mentioned the words missing and supermarket. What’s missing is my gift for giving you a glowing review to present to said supermarkets when you had your big meeting. What’s happening with that?
Thanks
Long term subscriber
I really like the fact your roots were because of skin issues and sensitivity, therefore I prefer the fragrances that are derived from a natural place if possible rather than chemical. Essential oils – lemon, orange, basil, black pepper, peppermint are fragrances that resonate with me. I like the idea of special fragrances and limited editions linked to the seasons but without the chemical smells.
Not really about fragrance but I would love to see a returns service, where you could send back the refill pouches. I have been saving them just in case? 🤞
How about Roma by Laura Biagiotti this fragrance has been iconic since 1988, not sure where it would sit on your board though. Think oriental bitter orange.
Something with bergamot and lemongrass/lime would be amazing. My friend dreamed you made a strawberry scented one for her the other night 😊
I used to have a beautiful strong blackcurrant scented soap (dicscontinued, sigh) – strong dark fruit scent would be amazing. More citrus, a spiced apple/orange would make the laundry smell amazing.
Vanilla & coffee for bedsheets :)
An Issey Miyake l’eau d’issey (Mens) type scent would be perfect and fit in in that woody/floral section
I don’t even know if it is still available, but I used to love Aqua Manda – essential oils of mandarin, ginger, lavender, patchouli, cinnamon, and other aromatic herbs (Eucalyptus, tarragon and juniper berry).
Hi ya,
Not so much a fragrance, but are you thinking of doing tumble dryer sheets (the ones in the supermarket are rubbish) or those tumble dryer things with the smelly in the middle that eco egg do? I use mine all the time. 😊
For aquatic you could model a scent off of maison margela coast walk or sailing day? Not sure how strong this could be.
For a darker woodier scent maybe something like musk, with a hint of matcha?
I love scents like lily flames. Fairy dust ,sweet with a touch of baby powder scent it’s a lasting scent without being heavy.
Remember Ooh La La soap from Lush? Lavender and rosemary. Think their Twilight scent approximates it. I’d forever worship at your feet if you could reproduce that.
Ooh Woody would be lovely.
The Noir 29 and The Matcha. 26 by Le Labo are amazing woody fragrances
I love all your fragrances but I’m more drawn to the fruity citrus scents. Perhaps an Apple scent for spring? Are you going to bring out the shampoo/conditioner in the rain & moss scent of your fabric spray? That sounds refreshing 😊
Oh my goodness predictive text!
Tonka bean!!!!! Not Toni’s 😂❤️
Toni’s bean, amazing scent and staying power. Warm and luxurious feeling.
Hi, what’s needed is a regular limescale treatment. I’m in a hard water area and to protect my machine I have to use Calgon with each wash or an equivalent. If I do that it ruins the fragrance of your liquids as it has its own fragrance. I need a solution for that in order to continue using your products.
Thank you,
Nev
Please stop making new flavours and concentrate on the current ones. A lot of the scents bar oud are quite lack luster. I know quite a few people using people using double concentration to improve the smell, if it isn’t possible instead of or on top of the spray please work on scent boosters
I echo sea salt and wood sage. Like the Jo Malone perfume
I love Tahitian vanilla, frangipani.
Sea salt& wood sage
I would love a vanilla fragrance, one similar to Burberry Goddess would be amazing
I also agree with another comment that said about an antibacterial detergent, could this be a booster maybe that you could add to any of the existing products?
Another one that would be nice perhaps is another natural one similar to the lavender that is fragranced with essential oils
My favourite essential oils are definitely bergamot and neroli 🍊🩷
Maybe something like mint fresh with some sweet notes
My favourite scet is the Oud.
I prefer seats that have more woody spicee or even citrus. The scents range are lovely but some are a lttek too sweet or floral fo me.
Make pistachio available for all
Loving the current scents but what about a mix of leather and floral notes?
I would like an antibacterial range that would make my gym clothes smell amazing, but with the reassurance it kills bacteria from a sweaty workout. Something strong like Dettol laundry, but nicer smelling.
Gourmand scents are huge at the minute, bianco latte, Kayali vanilla 28, yum marshmallow too. Desperate to have cocoa kisses & pistachio back in stock as permanent scents
I’m desperately missing the pistachio one! It’s probably my favourite one yet plus the colour of the bottles match my utility room so perfectly! Rather than an actual perfume I prefer scents more like candles, French lavender, Cotton linen or something musky. Can’t wait to see what you come up with!
A vanilla scent would be amazing.
Also it would be great if you had scratch and sniff cards of your range that you could send people for free, so they could see what sort of scents they like before buying products.
🙌💜
La labo fragrances are great, Another 13 is my favourite.
I love Oud, Odessy and Enigma and Icing on the cake. My least favorates are Cocoa kisses, Summer fling and the Halloween one, I don’t like the fruity ones as they smell chemically to me.
As a business, it would make sense to adopt the current trends in regards to fragrances. Gourmand Vanilla fragrances are huge right now. You have fragrances like Bianco Latte/Kayali Vanilla 28 for women, and fragrances like PDM Althair for men. You could take inspiration from these and create a really popular, year-round scent.
As a guy, I would say you also need to expand your male scent offerings. We only really have Odyssey at the minute that is inspired by male perfumery. You could go safe and create a scent similar to Azzaro The Most Wanted Intense or Stronger with you Intensely, or get experimental and take inspiration from highly popular fragrances such as Oud Maracuja (Fruity), Oud Cadenza (Sweet) and Oud Stallion (Leather). These are hugely popular fragrances from the Maison Crivelli perfume house.
I’d love to see a sea salt / woody combi ( think Jo malone ) a fresh blast of the sea with a twist of the forest
Ps I also think the cocoa butter kisses should be added to the range as a permanent fixture 💜
I can’t wait to see what you come up with!!!
I would definitely love to see some seasonal scents pop up along side your key range, like spooky szn for autumn and myrrhy Christmas for winter. Summer fling was gorgeous too, so maybe a fresh spring scent would be nice: gardenias, daffodils, orange blossom, apple blossom but with a dry woody base note. And during those seasons, having the fabric sprays for each corresponding scent available would be amazing!
Cocoa Butter Kisses-please make this a regular. And something like Rose Jam from Lush and Super Milk from Lush. If you’re planning to develop more in wood and herbal spectrum the smell must be strong to last through cycle, avoid making amateur mistakes I’ve seen in Asia 10 years ago (although they’re pretty well-developed now and have a large variety especially in Taiwan)
I love the oriental fragrance notes mixed with things like coffee and caramel or musk and leather. Woody scents are also really sumptuous but mixed with citrus tones to make them less masculine and more universal.
I think you are missing the all time go-to fresh laundry smell. All the scents are great, for a change, but the classic is needed. Especially for washing baby/children’s clothes, you don’t really want your child smelling like anything other than clean and fresh. All that being said, I love Amber scented fragrances.
Just a fruity scent with nothing else, absolutely love anything orange with nothing added to it, and also strawberry.
Something evocative of forest bathing or summer showers – earthy and woody but fresh. Love citrussy scents too – blood orange, limes, lemon verbena.
Sorry to be boring 😐, and to keep on repeating myself 🥱, but I don’t want any new scents. I just want Cocoa Butter Kisses and Summer Fling back. Please🙏
Something spicy Oriental like Opium, Aromatics, Youth Dew or Poison/Hypnotic Poison.
Away from the commercial perfumes cocoa butter and roast coffee.
Something along the lines of Aromatics Elixir by Clinique would be amazing ❤️ I wear this everyday and always get complimented and asked which perfume it is. We all love Oud in our house 🥰🥰
I love fresh laundry scents like Ineos linen and cotton breeze and smells like baby powder and eucalyptus.
I received the Maison Margiela replica memory box perfume set for Christmas and these would make amazing laundry scents.
I also agree that I would prefer to buy the laundry shampoo and fabric conditioner separately and maybe have larger size options too.
Rose Dunes
A mystical desert rose with oud
Bewitching Spellbinding Rich
Woodland scent or Petrichor (rainy earth)🌲. Would also absolutely love an ocean/sea spray/coastal scent 🌊Thanks!
Something along the lines of – L’eau d’Issey, Chanel Madamoiselle and Clinique Happy. Not all together though!
I absolutely love your products but find that the fragrances aren’t that strong and don’t last very long. Which is a shame.
You know what would go well in the aquatic section? Ocean Mist (it’s my favourite scent in the Wild deodrants) and honestly it’s SO FRESH AND CLEAN it’s absolutely lovely! It definitely evokes a breezy, mild weather sort of feeling.
Or sea salt and cotton (another favourite scent) both are perfect 👌
I’d love a toffee caramel Shea scent. How about a fresh linen or ocean breeze?
Drakkar Noir by Guy Laroche:
Top notes are Lavender, Lemon, Bergamot, Rosemary, Mint, Lemon Verbena, Basil and Artemisia; middle notes are Juniper, Coriander, Wormwood, Carnation, Cinnamon, Angelica and Jasmine; base notes are Oakmoss, Pine Tree Needles, Fir, Leather, Sandalwood, Vetiver, Patchouli, Cedar, Amber and Resins.
Leather Forever Royal Arabian Edition De Gabor
Top notes are Whiskey, Walnut, Leather, Rum, Fig, Dates and Saffron; middle notes are Leather, Mahogany, Guaiac Wood, Orris Root, Vetiver and Patchouli; base notes are Leather, Ambergris, Agarwood (Oud), Sandalwood, Incense, Amber and Musk.
They are both more on the warm woody spectrum
Hi 👋
I’d love a woody scent featuring Oak, Patchouli , Sandle wood and Vetivert.. evoking a strong but soft warm feel like,’ after dinner drinks’ in the smoking lounge.
I would still like to see scent boosters for all fragrances , ironing waters and tumbledryer sheets or balls ?
I feel a baby line would be amazing plus a pet line. Pet friendly shampoos for animal clothes and bedding.
I’d also like a whole line dedicated to healing.
Sleep scents for bed clothes and duvet sets.
Invigorating scents for gym clothes. Power scents for work clothes… scents specifically formulated to smell nice but have an effect on emotions.
Hope this helps 🙏
What about baked scents like Bakewell tart, marzipan (Battenberg)
Chocolate scents
Coffee scents
Honey and sandalwood together
I only wish enigma back, there is no competition for this scent 💜
I am a regular customer and I will continue to be one if you start listening !
I do not use your washing liquid at the same rate as the conditioner and therefore would prefer to buy the products separately, ie, bulk buy conditioner/ or ‘shampoo’ .
Perhaps you could also offer larger volume refills to reduce costs and waste?
I would LOVE an orangey vanilla musk scent, personally. But yes, more in the woody/mossy category would be amazing. Oud is my favourite. I still think the scents need to be stronger/longer lasting though ideally. Looking forward to trying the sprays but none in Oud yet :(
Pink Sugarberry mint
Oud/sandalwood
Eucalyptus
Pink pepper pod
Lenor spring awakening
I absolutely love lady million and would love it if that was made into a set one day its a timeless scent .
Or maybe like a summer or spring linen range like a clean breeze scent giving that fresh scent like your washings been out on the line .
But also i think a range for babies and little ones would be amazing too that are scented similar to johnsons bedtime etc as all mummies know those scents . There calming and soothing and its never been made into a laundry product before . Its always baby powder with baby ranges but i feel something like that would be much better
How about:
Fig
Sea salt & moss
Luxury scent – Silky Woods Goldfield & Banks Australia
This chart is really good. Now we need Aqua Fragrance.
How about Calvin Klein Eternity Aqua?
My thoughts went straight towards something crisp and zesty. Alike D&G light blue. Limes, lemons with a hint of vanilla. I’d love that. My favourite scent you provide by far is Oud. Hope this helps.
Love the Christmas scents, something spicy and or nutty, vanilla and baking scents also please
Coco Chanel or Coco Noir would be amazing! 😊
I absolutely love your scents
White musk and orange.
The Christmas shampoo is gorgeous ❤️
Definitely some clean, crisp, fresh scents going into Spring/Summer. Cedarwood scents are lovely as are Sea salt & driftwood fragrances.
A scent similar to The White Company’s Seychelles fragrance would also be gorgeous and whilst you do have a few florals atm, scents with a prominent lean to violet or iris would be very powdery & clean & possibly pretty for babies laundry too.
Also how about a nice English Country garden scent with a prominent honeysuckle note ? That would be beautiful drying out on the line on a sunny day 😍😍
I really love your Naughty and Spice, please keep it!! I bought many of your products, however I tend to use Oud the most. I wash all clothes together, segregated by colour, so when washing my husband’s, my son’s and my clothes together, scents like Icing on the cake are too sweet for them, so I end up using Oud all the time. We also love Odyssey but it’s too masculine for me. Unisex scents are the best in my opinion.
Quiz completed but please bring back cocoa butter kisses soon!
Something really fresh would be nice too, aqua di gio by armani would be AMAZING as a Laundary scent, maybe mixed with some vanilla .. or dolce and gabanna light blue .. along them lines but more creamy x
Would love a heady Gardenia and Tuberose scent.
Or a Tom Ford Neroli dupe.
Also, any plans for a ’scent booster ’ type product?
A apple and mango scent would be great.
Also anything similar to Marc Jacobs perfumes or Chloe Atelier Des Fleurs Vanilla Planifolia. Would love to see tumble dryer sheets one day too
Chanel No5 would be amazing as a detergent
I love anything floral . It must be strong and keep the laundry smelling floral
Perhaps honeysuckle. Freesia
Please introduce a eucalyptus fragrance
Definitely the dryer wood areas.
I once had a driftwood room defuser and it was really nice. Fresh and woody.
I love the Oud and wait (patiently)for the room spray in it too.
My fave perfume is Chanel Chance, not sure where that would sit on the smell spectrum?
Also you was making tote bags to give us for commenting on the supermarket post and we voted for aour fav style – did I miss them coming in?? 😃😃😃
My fav scent of all time is patchouli
There’s an indie perfumery in the US, Sucreabeille, that does AMAZING Honey scents- “Black Honey,” “Imperial Queen,” and “Beekeper’s Daughter” are my favourites. A Honey scent would be amazing-I grew up with bees and hives, and the scent of Honey has always been a comforting one.
Sorry my other comment didn’t seem to work. I would love the fragrance of freshly cut grass and apple entwined giving a sweet scent with earthy vibes
I would love to have Tom Ford’s Oud Wood, or Ombré Nomade by LV.
I love woody earthy smells like cedar wood , sandalwood, moss , pink pepper , patchouli .
I’m loving aromatherapy oils like cedarwood, myrrh & cypress at the moment. More masculine but blend so well with ylang ylang, jasmine & patchouli for balance.
lush do a christmas scent called yognog, it is gorgeous with a spicy sweet caramel with cocoa butter, toffee smell. It has to be smelt to be appreciated. I love it and would wash my clothes in it for sure.
Also like the idea of fresh cut lawn and apple. Reminds me of when I was a kid. Sort of sweet and earthy smeel entwined.
I have absolutely adored Myrrh-y Christmas … I’d love it in a laundry perfume spray too! Please make it in large bottles rather than relegating it to a seasonal treat!
lush do a christmas scent called yognog, it is gorgeous with a spicy sweet caramel with cocoa butter, toffee smell. It has to be smelt to be appreciated. I love it and would wash my clothes in it for sure.
Hi Team,
My favourite perfume of all time is Pleasures by Estee Lauder. I think it would fulfil some of that emptiness quite nicely. It might be a long shot to throw this here, but I’ll give it a try. Xx
I would love Angel by Thierry Muglar. My favourite perfume for 25 years
Tom Ford Ombré Leather – it’s an incredible scent
Your best fragrance is myrrh-y Christmas, it kills me that it’s a seasonal one 😢
Please bring back Pistachio and Cocoa Kisses permanently 💚🤎, and never ever stop Date Night ❤️🍒🥰🥰🥰🥰🥰🥰🥰🥰🥰🥰🥰🥰🥰🥰🥰🥰🥰🥰🥰🥰
Definitely snow fairy by lush use oud but have just received the sample pack to try
Absolutely positively ICING ON THE CAKE full mode…fabric spray,car refreshers, perfume sample vials….anything and EVERYTHING and in the permanent range!!! I havw had to conserve my ICING ON THE CAKE because you werent shipping to the US the last 5 months -so i only use it to launder my sheets ans bedding. It lasts soooooo long and has the MOST delightfully, relaxing, clean, feminine scent EVER!!!! PLEASE RESTOCK AND NEVER RUN OUT AGAIN~ I have to echo another superfan’s suggestion of “a deeper oud scent” again just the absolute BEST scent that lasts 😍 💕 Thank you for all of your hard work and including all of us in this amazing journey ❤️
The smell of walking through bluebell woods in spring.
To make a highly unisex fragrance go down the line of D&G Light blue for women/Versace man EAU fraiche as they are basically the same just marketed to either sex.
I imagine more than 50% of your customer base is female so to hit that market I would choose something along the lines of Kilians love don’t be shy.
Keep checking back for icing on the cake. Any update? And will there be a fabric spray of it?
Would love a rose scent like Delina exclusif and a boozy apple and cinnamon scent.
I sadly missed the chocolate vanilla scent but that’s right up my street so id love to see it back.
I also wish the other scents could have the same intensity as Oud or incorporate Oud into some of the new scents.
Someone mentioned Antonia’s flowers amazing perfume . I used to buy it every year for my mum, people always commented on it. Cath Collins does am amazing room fragrance called flowershop
Icing on the cake,soft powdery scent,that you can actually smell on the laundry, it’s out of stock,so gone with celestial atm.
Icing on the cake and cocoa butter kisses is all I want…not so in love with the others. If you buy it and love it it’s not great when you then can’t restock 😫
Victor and Rolf Flowerbomb is like wrapping yourself in the softest baby blanket … Iv used it for 20years , would love my bedding to smell like that
Coconut and Rose is amazing together.
Fav scents at the moment tobacco/vanilla Tom Ford scent
And
Jo Malone, Sea salt & wood sage
So anything like these would be great
Citrus fragrances… lemon,orange grapefruit.
Sandalwood
Something reminiscent of Antonia’s Flowers would be absolutely amazing. Ditto Gucci Rush!
Pumpkin and vanilla (like the body shop!)
Gingerbread
Frankincense and myrrh
Bergamot
Orange spice
I love icing on the cake, but also would love lavender as a fragrance for sure.
How about:
- Bay and Rosemary
- Fig
- Thyme and Mint
- Bergamot and Nettle
- Orange and Bergamot
- Sea Salt
Although I have every scent, I feel like you are missing more deep sophisticated scents. In the woody-amber category. Myrrhy Christmas and Naughty and Spice was a nice addition to the range that could fit well in this category. And would be great for men and women.
As alot of the scents are quite floral, they are quite feminine. And then the more masculine ones are SO masculine that they dont feel unisex.
Hi! Big fan of your brand. I don’t think your range is mapped correctly on the wheel. A lot of your florals sit more in the fruity and or gourmand (edible) more than the traditional floral. I think it would be lovely to see a big floral bouquet style fragrance, maybe something orange blossom-centric like Elie Saab Le Parfum. I’d also say you do have some aquatic (odyssey would sit across woody, aquatic and aromatic more than citrus) but a traditional, salty fresh sea spray scent would work nicely (a la Miller Harris L’Eau Magnetic or Issey Miyake Sel d’Issey). I’d also love to see a green, like a nice juicy, jungly green scent (think rain soaked monstera leaves). Something classically fougère and barbershoppy would be a nice addition to, in the direction of Gaultier Le Mâle. Just some thoughts from a person who thinks about smell a lot!
Cocoa Butter Kisses is all I need back 🤎
The Langham Ginger Flower signature scent is one of the most famous scents in hospitality.
Anything inspired by that scent would be perfect
The Langham Ginger Flower signature scent is one of the most famous scents in hospitality.
Anything inspired by that scent would be perfect
Cocoa butter kisses…
I love Jo Malone fragrances and I’d love something like Pear and Freesia. I think I missed the pistachio, which is unfortunate.
Hi Candy Beach is my favourite, scent lasts on my laundry for ages, so lovely!
I think it didn’t sell because it’s in an awful Pink bottle!
I wonder if it had been in a more neutral colour bottle it would have sold better
Personally think you are missing cocoa butter kisses🤎 love vanilla and summery fragrances
Anything with a comforting musk or creamy sandalwood please! Along the lines of This is Her by Zadig & Voltaire, Santal Blanc by Van Cleef & Arpels, or L’eau Papier by Diptyque!
I love warm spice and clean citrus, maybe a ginger and lime? Moscow mule style.
I would like along the lines of Creed Aventus or a Sol De Janeiro Brazilian crush 62 scent😁
Seaweed and citrus (bergamot/lemon)
Seamoss and vanilla bean
Sakura and cherry blossom (maybe with some sandalwood to match the woody theme)
Where would icing on the cake sit on the wheel? Could there be a deeper oud scent (as we know ouds provide a lasting scent). For example, Penhaligons has Halfeti and Halfeti Leather.
Neroli and lime , my favourite notes in perfume , so maybe introduce some of those elements . Also take inspiration from Arabic perfumes , as they are very different to the European / American types. Just a thought ! I do like the Oud based fabric shampoo/ conditioner , I love it for my bedding . I like my current one Aurora , but will swop at some point back to Oud . Keep the inspiration flowing !
I love a sharp lemon blast of scent. Clean fresh and invigorating. Lovin your work ❤️
Something ozone, sea salty with a mossy scent. When you take the sheets off the washing line after the sun has burned off a seafret
Smell doesn’t last do you do tumble dryer sheets
Petition for icing on the cake to be a permanent scent! it has been my favourite so far! would subscribe so quick on that! insert Fry ‘Shut Up and Take My Money’ meme
Just started using the product the scents are lovely. Just wondering what would you use for newborn clothes?
I’d love a herbal/ sea salt type scent or a woody vetiver one please
Def green and citrus, a fresh grass orange blossom and jasmine would be my idea of heaven
I love salted moss, shampoo and conditioner please x
Ps that last message should have said hit the spot, not the word I used 🤣🤣🤣
I have absolutely no idea why you got rid of candy beach and kept celestial, which smells awful, really chemically. Aurora whilst ok does not hold any scent at all without using literally a triple dose. We need some stronger scents that really last, because that’s what premium priced laundry shampoo and conditioner should be expected to do. I do love your products but a lot just don’t hit the shit. Summer fling was a really weak scent, as was the pistachio one. Icing on the cake for me is too strong and not a nice scent for me, it’s too sweet. A good range from each scent group is defo the way forward
I’m loving the Oud, subtle enough that it doesn’t stop you wearing your own scents on top. Other lines that would tempt me to try would be those with pomegranate, pepper, lime & basil variations. Similar to Jo Malone!
I’d love a scent like the let the good times roll body spray and snow fairy by lush 😍
More fresh citrus scent
Agree, need more woody and/or aquatic.
I think anything Le Labo, Frederic Malle, Byredo or Kilian (has to be Love don’t be Shy) inspired would be absolutely stunning! Xx
I am addicted to Creed Aventus for men so to have my sheets and duvet smelling like that would be heaven!
Maybe an ‘Arabian night’ scent – amber, blackcurrant, vanilla scents 😃
I always say the same thing but L’eau Papier by Diptyque would be AMAZING!! (& Totally fits into your “woody” category)… I’d love to try a rain and salted moss S&C too though!! 🤩
I think your range is just perfect as it is. Do they contain softners?
White Neroli and Lemon very fresh scent
something that smells like Neom they are gorgeous scents.
Also seychelles white company
Yes definitely missing the herbal beach scents. after all the sweet Perfume & aftershave scents. I’d like a crisp beachfront scent and maybe a tropical pineapple & coconut scent going into the summer. Something uplifting after the cold rainy days we’ve had. St Bart’s smells so good a dupe would be fab.
I tried your Bahama vibes and thought the scent was very pleasant and fresh but now I have Duvet Day and I’m afraid to say I think it is awful. It smells musty and stale, really quite horrible! I would return it if I could!
Can we have Rain & Salted Moss as a shampoo & conditioner please?
I love Birthday Cake and Enigma so hoping it will go back to stock one day. I would like sweet vanilla scent, maybe fresh Cucumber and aloe Vera too 💜
I love jadore lor
Or Elemis frangapani scent
They would both be incredible!
One of my favourite perfumes is Jo by Jo Loves which has top notes of grapefruit, orange, lime followed by black pepper, guaiac wood, vetiver, cedarwood,
Black opium or a berry scent. But like a frosty vanilla berry. I would love a scent that is more berry than cherry
Hello! Not sure message sent last time, so I would personally love Byredos Mojhave Ghost or Missing person by Phlur (think of a skin musk, neroli, sandalwood, blonde wood) its like a warm hug scent. I’m craving softer perfumes as opposed to say Bacarat. Ps gifted my dad the date night fabric spray and he said quote it’s very good, I sprayed it on the end of my bed and 2 days later I can still smell it!
If you can replicate a scent akin to Halfeti, you’ll be on to a winner!
Maybe a myrrh in the woody or something that smells like dioriveria
Dolce and gabbana light blue would be an amazing fragrance .
Fresh and aquatic.
I missed out on the cocoa and vanilla scent and really wish I could have got it! It’s something quite neutral that I think would be a good staple to the collection as it’s not too floral. We wash mine, my daughters and husbands clothes and I think it’s good to have something not to gender specific.
Candy Beach was the best! So sad it’s discontinued. I think it should be renamed and included in the sample packs so customers can try before they buy!
I love the subtle smell of vanilla, green apple and cinnamon.
I yearn for a sherbet scent ( dolce vita esq) or and not similar at all is Noir from the white company, so clean and fresh.
Raspberry and rhubarb x
I absolutely loved Enigma only hope you will bring it back as permanent one. I which actually the limited editions were not limited 😭
Sweet vanilla, caramel, chocolate, like icing on the cake and cocoa butter kisses had a sweet cupcake baby
I like fresh scents. No offence but Duvet Day was a big disappointment for me, not nearly strong enough scent wise.
Also like citrus scents, something like Jo Malone lime, basil, mandarin. :)
I love romantic perfumes with a fresh twist. Frangipani, honeysuckle and jasmine are divine. Oh to sniff those scents right up the nozzie getting into bed 😍.
Woodsage and sea salt.
Oooh or a leather, tobacco and musk hybrid. YUM
Candy Beach was my fav!
Maybe like Parma violets,
Caramel Swirl,
Strawberry shortcake?
💜💖🤍
Parma violets haha, love it, I also loved the last surprise black bottle scent x
Tom Ford – Black Orchid. A gorgeous spicy/woody scent to fill the gap. Make it a premium product with extra perfume so the scent lasts longer, would happily pay extra for a stronger scent.
Far too many fragrances. What is needed is a classic fragrance like The Laundress No 10 far superior to any of Tallow and Ash fragrance. It also lasted far longer .
Quality not quantity.
My biggest feedback is that the temporary scents have overtook the original collection in my opinion. Enigma, the cocoa butter one and the Mrryh Christmas one are my top three, whereas with the original ones I like them, but not nearly as much.
Would love double scent concentration in the conditioner because I want a lingering scent after washing. I don’t want to have to burn through my conditioner twice as fast as my shampoo to try and make it stronger/longer lasting. The scents are glorious when doing the laundry but don’t fragrance the clothes much once dry.
Mossy woods needs it’s own laundry shampoo and conditioner. Would also love musk and coffee that doesn’t pull sweet but is perfectly warming comforting. Think Replica Coffee Break or even Whispers in the Library. Stunning scents!
Something like the atropa belladonna scent by Shay and blue, or like the happy Clinique scent, one feels more luxurious and the other just makes us feel happy haha x
Something like Jo malones wood sage and sea salt. Its woody but super fresh.
Something like lady million or fame. Something musky
patchouli
There is a scent in marks and Spenser which is grapefruit ginger and pomelo which would be an amazing detergent.
Me again!! Please could we have a fresh scent section? Sea Breeze, Leather/Sandalwood, Fresh Linen, Watermelon and Tangerine maybe. Piny Snow Cone perhaps.. I have loads of ideas but the base notes are mainly Vanila, Violet or Musk tones.
Something along the lines of Santal 33 would be lush👃
Love love love spa smells , fresh sea breeze , musk is lovely , loving all mine that I’ve ordered so far my washing smells divine x
Bay rum
I was eager to try the sample of aurora but there was hardly any scent at all when I took clothes out of the tumble dryer. I might try again when washing can be dried outside
Green and fresh along the lines of Chanel 19
Lack of smell on cloths and oud didn’t smell like oud I like a bold woody fragrance and didn’t find that
I would love a fresh, greeny scent or a clean aquatic one. More on the spring freshness side then wintery or summery florals.
Musk
I really liked the scent of the Candy Beach and could smell it even after clothing was dried. The scent of the Aurora though was very subtle and when washing was dried it wasn’t noticeable at all, which is disappointing.
Please could we have a lively Musk Scent and a Ylang Ylang?
pleaaaasseee something sweet for the girlies!! real caramel/chocolatey
also if you could somehow make one like commodity’s Milk that would be PERFECT!!
Bring back Enigma please… my favourite 🤩, thanks.
Love the scents of arpeggios, landing, and chanel no. 5.
I would love a scent based on Amazing Grace by Philosophy.
Gourmandy chocolatey cakey apple pie baked goods!! And please please please, scent boosters! I want a STRONG scent without using half a bottle of fabric conditioner. ♡
Rain and salted moss is beautiful!!!
Recieved my first order today, I’ve been very excited!! Ordered 2 sample sets with one normal size aurora. I’m a little disappointed, the smell is nice but barely noticeable. After washing my clothes I can’t smell anything at all…
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