Last month we showed you some new ideas regarding the expansion of our fabric care range! We introduced you to our two brand new product ideas: a Whitening Powder (Blanc Slate) and a Darkening Powder (Back to Black). Your response was AMAZING, so we've decided to move full steam with product development! 🥳
But... we're stuck on something important...the name for the Whitening Powder!
Half of the team LOVES the name Blanc Slate, but they other half thinks it sounds more like a stain remover than a Whitening powder. We're drawing a Blanc! 😉
So what do you think? Should we stick with Blanc Slate, or do you have an even better name in mind? Let us know what you think! We'd love to hear from you.💜

1027 comments
Joanne Lord
Would love to try a sample of the black 2 black one also the whitener
Jen
I do like blanc slate… but defo gives stain remover vibes.
“Bright idea” I think could work! And you asked for any BRIGHT IDEAS after all aha
My most creative idea is Betty Whitening Powder …
Lisa Wilson
Ghost or fairy dust gets my vote!
Sabiha
White over
Lisa Colbeck
Bright spark xx
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