Last month we showed you some new ideas regarding the expansion of our fabric care range! We introduced you to our two brand new product ideas: a Whitening Powder (Blanc Slate) and a Darkening Powder (Back to Black). Your response was AMAZING, so we've decided to move full steam with product development! 🥳
But... we're stuck on something important...the name for the Whitening Powder!
Half of the team LOVES the name Blanc Slate, but they other half thinks it sounds more like a stain remover than a Whitening powder. We're drawing a Blanc! 😉
So what do you think? Should we stick with Blanc Slate, or do you have an even better name in mind? Let us know what you think! We'd love to hear from you.💜

1027 comments
Linda Routledge
White Out
Katie Hughes
Lightening strike
Polar blast (tallow and ash polar blast!) Its got a good ring to it, sounds very 80s 😂
Sophie Hawksworth
Like it but agree it makes me think stain remover.
What about ‘total whiteout’? Sticks with that snowy/ski kind of theme and alludes to the whitening aspect more (black diamond for the darkening powder would be very cute to go with it)
Emma
What about?… ‘Snow’ or ‘Polar bare’
Jennifer Thomas
White lightning
Lightning bolt
Crème fraiche
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