Last month we showed you some new ideas regarding the expansion of our fabric care range! We introduced you to our two brand new product ideas: a Whitening Powder (Blanc Slate) and a Darkening Powder (Back to Black). Your response was AMAZING, so we've decided to move full steam with product development! 🥳
But... we're stuck on something important...the name for the Whitening Powder!
Half of the team LOVES the name Blanc Slate, but they other half thinks it sounds more like a stain remover than a Whitening powder. We're drawing a Blanc! 😉
So what do you think? Should we stick with Blanc Slate, or do you have an even better name in mind? Let us know what you think! We'd love to hear from you.💜
Comments (1027)
Do the white thing
White Christmas
Whiteout
White party
Whitening in a bottle
Heavenly Angel
All white on the night
Diamond White
Blanc canvas. Whiter than white. White space. White noise.
Pearly Whites
Love the Blanc de Blanc suggestion.
Snow Angel
“Blanc de Blanc”
I work part time in the wine and spirits industry and this literally means " white of white". Blanc de Blanc is the pinnacle of champagne/ sparkling wine.
Star Bright. Blanc Luna. White Sash. Dazzle. White Lily. Luna Snow. White Noise. Blanc Marble.
Pure Blanc
White lightning
White knight
Bright n White – others have said similar but I like it. Assuming not a name already of course.
“Back to bright”
“Bright and white/ white and bright”
It aligns with “back to black “
Heavy Glow
All White
Great White
Brighter days ahead
Bright white
Snow white
Whiteout
Whiter than white
Pure Blanc
Polar White
Snow Surge
A good name as Clouds crystalline
I do like Blanc Slate, but maybe Snow White would be interesting as well?
It’s alwhite
Blank slate is apt.
Blanc slate is nice but as was reading the description thought of whiter than white but are you than promising more than you can deliver…or starlight
I think a good name for the whitening powder would be It’ll be all white
Every little thing is gonna be all white
Carte Blanche
How about…..
Blankety Blanc
Snowy White
Snowy Slate
Ivory Slate
Alabaster Pearl
The aisle of white
Freedom of white
White lush
Whiter Shade of Pale
I love the name!!
Could go with:
- Blanche & Brighten
Illumination!
Brighter white
Luminosity
Blanc beau white beauty
Blanc lueur white glow
Blanc l’eclat white sparkle
How about: White Threads, or Snow Whitening?
I love some of these names , I came up with Mont Blanc- and Casablanca popped into my head.
Just as long as you don’t go down the pretentious route like they do on that mobile phone advert- Poached Smoke or Snowman’s Bone, anyone‽
It’s all white here
Shine Bright
Pure
White Out
White as Snow
Rejuvenate
It’s all White
Bright Idea
Alba
White Label
Oh my Daze
Glow with it…
Spaceful White
Whiter shade of Pale. ( with Back to Black! )
Lustre
Glow /GLO
Luminous
B2W (Back to white)
WHITEN UP your day
Whitening Wonder
DAZZLER
DAZZLING WHITES
Fresh wave
GLO UP
Pure glow
Pure
Ash& KJ
Would you consider changing both?
‘onyx’ and ‘opal’?
Or ‘obsidian’ and ‘glacier’?
Whitening and darkening powder are used for the garments to be reset back to its original colours or as close to their original colours therefore we are thinking that if you are keeping whitening powder underneath the name of the product. The product name itself does not require to have white in the name.
Additionally, we thought a lot about the word reset and then it made us think of computers and how your product gives clothes the opportunity to have a new lease of life, we came up with Factory reset.
Thank you for your time,
Sara & Katy
Lux definition: a measure of the amount of light produced by something
Lux my laundry
Luxury Lux
Lux whites
….or just Lux!
Brighten my day
Beam me up
Ray of sunshine
Luminous Lux
Lux Bright
Vibrant days
Uplifting vibes
Halo
I can be your Halo
Diamond dust
Sparkle dust
Glow me
Opal whites
Touch of Twinkle
Touch of Frost
Pearly whites
LuminAsh
Snowflake white
Snow White
Crystal white
Whitewash
Brightening Sparkle
Gleaming Star
Sparkle Bright
Wow Glam whitener
Perhaps ‘White Slate’
Blanc state
White musk
Warm cotton
White frost
Freshwater frost
Clean musk
Clean Slate
Snow long
As good as white. As best as it gets. The magic white powder of cleaning stains. Whiter than white. The ultimate whitening powder. Wonder powder. 👌👌❤️❤️
Halo
Whiter than white,
Back to white,
Pure white essence,
Ultra whites,
Luminous formula,
Clarity cleanser…
Bright white
How about star ⭐ light, bright star
Back to white, bright n white …. make it simple some of the names don’t say what the product actually does just a fancy name. ….. in my opinion.
Snow White and the dull clothes
It will be all white ;)
I loved the name you assigned to the project: Lumiere!
Another suggestion: Blanc de Blanc
What about:
• Arctic Shine or Snow Glow or Pure Frost – reminds me of snow, could have frosty/snowy marketing
• WhitenX – similar tech feel to back to black
• Lumière or Lumière Blanc or Blanche Lumière – inspired by one of my fav disney characters, means brightness
• Blanc Éclat – white brilliance in French
white back to bright
Whiter than white now
Lighten the load
Mighty whites
ITS A WHITEWASH
Whites White
Whiter whites
Whites whitener
White lines!
Total White Out
White on time
Blanc Sparkle
White Diamond
Snow White
Crystal Clear
Brillant Blanc (meaning Bright White in French, to toe in with French Blanc)
or Bright Blanc.
“Etiolate” meaning to lighten or whiten
éblouissement blanc (White Dazzle)
How about “Snow White” –
the term immediately transports peoples visual mind to a pure brilliant natural white, it speaks for itself; Just as fragrances, as in perfumes /colognes etc. Invoke an instant memory.
Alternatively. You’ve already said it yourself.
“Bright Ideas”
Dazzle dust
Bright light
Glow white
Bright White
(I’ve got a) Blanc space
Whiter than white
White as Snow
Whiter than White
White light
Lightening White
Pearly White
Diamond bright
Sol (sunshine = brightening = whitening)
or Soleil
White Nights
Marry the White
Milky Way
The Starry White
Blanche
Blanche Page
With White and Main
Lift to the clouds.
Brighten the day.
New love.
Re-white the stars.
Shine bright like a diamond.
Dazzle the crowd.
Light up my wardrobe.
Noir and Dazzle 🖤🤍 xx
White cloud
Gone clean
White sky
Sheer white
Blanc blanc
Blanc cloud
Matt black restorer. Black infusion. Black reset. Lightening white. Power whitener. Halo whitener. White Aura.
Love this!! I have a couple ideas:
Milk Bath (my personal fave)
Powder Room
Cotton Kisses
White Mocha
Chiffon Dream
First Frost
Pillow Talk
Whipped Vanilla
All White Now
White Room
White Glove Service / White Glove Treatment (going along with High Maintenance)
Aesthetic glow
and just like that! as good as new
Silver lining
White as snow
Diamond white
Americano (black no milk or sugar /no stains …)
Black magic
Clear as Black
Clear night sky
Crystal me black
Damn autocorrect…
Marble-ous
Ok so….i have a few, as usual.
1. Pablo-va (too risqué? It is white powder, after all!)
2. WhiteLabel
3. Qwhite Right
4. It’s Allwhite
5. Chalk It Up
6. Whiteout
7. Take My, Add Weiß
8. Blanc Canvas
9. By Polar
10. Snow Business
11. Marvellous
Ok I’ll stop now
Maybe something like Brighter Days
Blanc canvas play on for blank canvas or white as a sheet.
Everything’s gonna be All White
Snow Drops
Blanched
Ice Bright
Winter Light
Snow Whitening Powder
Name for whitening powder – Snow White
Gandalf the White
Diamond Bright
Light(en) up my Life
Sooo White
Too White to be True
What about renaming the black one too and have……
Full moon
And
Total Eclipse
:)
OK, so I’m going to throw a spanner in the works here. To me, because Blanc is pronounced Blank, it sounds like a blank slate which is pretty boring right? So why not just use the word white? You are using black rather than noir so it makes sense to use white and I think it sounds better. And why slate? Slate is grey so not sure about this one tbh. Someone said whiter than white, I like that. other than that, I can’t come up with anything else. Sorry about that. x p.s. ENIGMA! OMG! the best yet!! And you had me at Date Night already! Just gets better and better.x
Snow White/ glow up
Clean slate or whiter than white or back to basics although i like blanc slate
Whitest white or purest whit
What about ‘Pure and Easy’. 🤷🏻♀️
I like blanc slate, it’s quirky!
i like blanc slate! also a big fan of something nature based like Moonveil / Alpine Glow / Celestara / Glacea
Back to black is a great name
So what about
1. Alight to White
2. Blanc Brilliance
Santa’s Snuff 🎅
I’d buy it!!!! 🤍🤍🤍
Bright eyes
Dazzle me
Fresh eyes
I like blanc slate but also thinking of other names:
Down time
Cloud cover
Snowball
Milky Way
Blank out. Night Tide. Moody suds.
It does sound like a stain remover. I like Whiteout Wonder
Back to Black
Back to White
all white now
Bright white
Stain be gone
Whiter than white
Wash white
Snowy
Brightening
Blanc Slate looks nice, i like the read of it.
Snowflake
Snow white
White out
All White
Light Work
Blancety Blanc
Sterling White
Lightning White
Mystique White
White-wash!
50 shades of whiter
Dazzling white
The white stuff
White lightening
Blanc de blanc (champagne)
- translates as ‘white of whites’. In wine terms its a delicate style of sparkling wine is all about purity and finesse.
White out
What about
Always look on the white side of life
Or
Brighter whiter
Pure Blanc
White Knight
Back to white
White Queen
What about
‘Wipe the slate. Clean’
Or
Wiping the slate clean
White appearance
White s’appening
Whiter than life
A white world
Fresher than white
Fresh white
Bottle of white
Bright white
White out
Snow Globe
White as New
All White Now
Whitening powder:
Frosté
Blanco
White paste
Brightology
Light work
White and whiter
Darkening powder:
Inky
Inky wash
Shadow shades
Velevet deep
Silhouette
Tergeo
White Bright
Light n Bright
White Out
Slate Clean or Avalanche…..
Or Tip Top!
White Wow
Cloud 9
Heaven Can’t Wait
Snowflake ❄️
All-Natural White
Lustrous White
Avalanche
Mont Blanc
Rapid Whiteness
Pearl White
Bright Blanc
Snow Blanc
I’d go with Purity or Driven Snow..
Clean Slate?
I think your newsletter got it right with “The Bright Idea”
Whiter than white?
Blanc slate is lovely- but can be abit naff (sorry, not to be rude) – whiter than white or white as snow- nostalgic
Supernova whitening powder.
Mighty White 🤣🤍
How about Snowdrop wizard
How about Enwhitening, combining the enlightening aspects of the new whitening product 🌟
Turkey Teeth White 😃
White white baby
Also good suggestions from others (Rosa/Isobel) here are – Blanc Canvas, It’s a White Out, All White Now is possibly my favourite of all..(Baby, it’s all white now)
BRIGHT WHITES
SNOW WHITES
White knight
Snow blanket
Snow white
White as snow
Revive back to white and alive
Mont Blanc was my first thought….or Snow White….I like the suggestion Back to Bright that someone else made here. Or White Refresh?
Angel glow
Everything is all white
Bright Lights
Back to Bright works for me as if looking for a whitening powder I would be drawn to something named the opposite of dull :-)
Whitewash
All white
White lightening
White on white
Bright white
Brilliant white
How about luminescence
Pure W+ash
White W+ash
Blanc Revive
WHITE WASH
Snow bright
Blanc de Blanc
Dazzling White
Purely Blanc
I love Blanc Slate!
Pearly power
Glow white
Gleaming light
Achromatic
Achromotize
Snow White
All White Now
New Beginnings
Whiter shade of pale
Total white out
Flat White
Great White
Bright Side
Whiter than White
Ebony &Ivory
Bella Bianca
Premiere Neige
Blanc de Blancs
White Out
Snow White &
The Dark Avenger
Brit Blanc
White On (sister)
Blanc Brillant
Pristine clean
Snow bright white
White and bright
Nue Blanc
Whiter than White
Blanc Again
Blanc de Blancs
Blanc Intense
All white now!
I prefer all white everything. Blanc slate sounds like a whitening powder!
The white stuff
Whiter than White
Sparkle
All White on the Night
Blank-it
Bright idea :)
You White Up My Life
Bright White
Clean slate
White delight!
How about ‘Blanc Canvas’
It’s a White out.
Always look on the white side of life.
It’ll be all white on the night.
Mr white side.
Swipe White
Crystal lite 🤍✨
Frosty Blanc
What about All White Now or White Knight (here to save your whites!) or if you want to stick with the theme of Back to Black – maybe Back to Bright?
The white hero.
I love Blanc de Blanc and it perfectly mirrors Black to Black.
What about Brightly Whitely!
A whiter shade of pale
Blanc star
I love “Drawing a Blanc” but I get the stain remover comment 😂
What about “gleam genie” “glow dust” “wham bam Blanc” “powder to the Blanc” or “blancapalooza” ?🤷🏻♀️
Whiter than White
Breezed whitening ❄️
Still think White Lightening
Blanc de Blanc, Clean Slate , All White Now , Winter Whites, Snow White
How about ‘Blanc de Blanc’
Angelic white
White wash
Devine white
Snow Whitener
Snow-glow
“Everything’s All White”
Tallow Glow whitening powder
Snow whites or snowy whites
Righty whities
Blanc Canvas???
Frostiest whites
Ultra Bright whites
⚡️ just a lightning symbol 🥰
Brighter Days
The name that came to mind Snow White.
I really like Blanc Slate, but I think Snow White would also be nice. I think Back to Black is perfect.
WoW ……simple, punchy and what you’d say after grey
Mighty White (if that’s not copyrighted? ☺️)
All White on the Night
Mont Blanc 🏔️
Driven Snow
How about ‘white wash’, might work alongside back to black… or ‘its all white’
KEEP WHITES BRIGHT
Cloud
Pearl drop
Snow White
Brilliant Blanc
oh so white
snow white
The white box
white aura
snow pure
snow bright
Brightening essence white (black for the black one)
I think Blanc Slate is perfect. It sounds special, interesting and modern, which reflects your company.
Angel Glo
Paler Regen
Fadeout
Bright Idea
How about ‘It’s A White Wash’
Bright White, or Brilliant White xx
Leave a Comment