Was this lady being too honest? 🫣🤪😂🫶

16 June 2026

We showed our new packaging, thinking it was great, and a customer commented saying that she didn’t like it 😮

But really, that comment was exactly what we needed! Because honestly, we didn’t like it either 😅😂

We are trying to do something different in laundry, to reinvent an entire industry.

And the way that we designed that first packaging was actually to satisfy the way retail is currently done! But it just doesn’t nail what we are trying to do.

So, thank you! 🫶

We are sending you a free stain pen for giving us the push we needed, and we’ve gone back to the drawing board 😂

Here’s a few shots of what we’re working on! I’ve labelled them A, B, and C so let us know which one you prefer, and we’ll make it happen!!

1060 comments

Jen Maddison

I prefer B

June 17, 2026 at 9:43 am

Kate Cubley

D – no plastic, keeps it simple, and avoids the pen itself getting damaged or scratched in transit.

June 17, 2026 at 9:41 am

Emily Williams

I prefer A, this looks great

June 17, 2026 at 9:39 am

Julie Armstrong

The info on C is needed for people who have never seen this before. You are not showing the backs! I prefer A but with a smaller window to just show the name. That will give you more space to put info on.
As another thing, why don’t you sell this NOT in a pen so we can use it at home for our laundry? I have to use the pen and I am sure you could sell a more economical version for home use???

June 17, 2026 at 9:39 am

hayley

Definitely B it looks more peasant to the eye and not all just a box. The visibility works

June 17, 2026 at 9:33 am