Was this lady being too honest? 🫣🤪😂🫶

16 June 2026

We showed our new packaging, thinking it was great, and a customer commented saying that she didn’t like it 😮

But really, that comment was exactly what we needed! Because honestly, we didn’t like it either 😅😂

We are trying to do something different in laundry, to reinvent an entire industry.

And the way that we designed that first packaging was actually to satisfy the way retail is currently done! But it just doesn’t nail what we are trying to do.

So, thank you! 🫶

We are sending you a free stain pen for giving us the push we needed, and we’ve gone back to the drawing board 😂

Here’s a few shots of what we’re working on! I’ve labelled them A, B, and C so let us know which one you prefer, and we’ll make it happen!!

1126 comments

Leigh Andrews

I would go for C I prefer the more muted packaging, also the first 2 wouldn’t be protected being open and look cheaper than the bigger branding enclosed box. The current packaging also looks classy

June 17, 2026 at 10:43 am

Joan B

B looks the best, most attractive with silver and colout behind it, clear what it does and doesn’t look cheap

June 17, 2026 at 10:42 am

Mina

Prefer current (not archived) or C purely because I can see the packaging of the actual pen getting scuffed in the open versions.

June 17, 2026 at 10:26 am

Lucy

A by farrrrrr

June 17, 2026 at 10:22 am

Vivien

I vote for C.
I think the stain pen is amazing and you need to shout it from the rooftops!
I personally try to avoid plastic packaging so also am not keen on your other new concept.

June 17, 2026 at 10:14 am