Was this lady being too honest? 🫣🤪😂🫶

16 June 2026

We showed our new packaging, thinking it was great, and a customer commented saying that she didn’t like it 😮

But really, that comment was exactly what we needed! Because honestly, we didn’t like it either 😅😂

We are trying to do something different in laundry, to reinvent an entire industry.

And the way that we designed that first packaging was actually to satisfy the way retail is currently done! But it just doesn’t nail what we are trying to do.

So, thank you! 🫶

We are sending you a free stain pen for giving us the push we needed, and we’ve gone back to the drawing board 😂

Here’s a few shots of what we’re working on! I’ve labelled them A, B, and C so let us know which one you prefer, and we’ll make it happen!!

1110 comments

C- informs better; no plastic; maybe ocuppies a bit more espace on the shelf but… as it should! considering the size of other products/bottles surrounding it (assuming it will be dispkayed in the laudry section); it should be also found next to make-up products – the best companion …how genius! Thank me later 😜

June 17, 2026 at 11:04 am