Less than 24 hours to go 🍯

I probably shouldn’t say this, but I think Honey Oud might actually be better than our original Oud. 🤭

And considering Oud is already one of our best-selling fragrances, that’s a pretty big statement.

When we started developing Honey Oud, the idea was really simple: what would Oud smell like if we reimagined it for Autumn?

We wanted to keep everything people love about the original, but make it darker, warmer and richer.

So we added dark honey and warming spices, then layered in tonka bean and amber, with smoked woods, oud and sandalwood underneath.

And when I say honey, I don’t mean light or overly sweet. Think dark honey drizzled over smoky woods. It’s warm, deep and honestly smells so luxurious on laundry.

The funny thing is, you weren’t actually supposed to be getting Honey Oud yet.

We’d planned to launch it later in Autumn, but our first batch was ready early and when it arrived, we basically thought… why are we waiting? 😂

So tomorrow, we’re releasing the first-ever 2,000 bottles of Honey Oud.

And I genuinely can’t wait to see what you think.

12:30pm - Subscriber & Priority Access
1pm - General Launch

Less than 24 hours to go. 🍯🍂

See you tomorrow,

Ciara xx