Hey guys it’s Ciara 👋!! We’d love your input on these new packaging concepts.
The first ever packaging samples of our white and darks powder just arrived in the office!! 🥳 Our mission is to make every wash load something to look forward to, so as well as creating amazing fragrances with you, we also want to create a whole eco system of products that turns the biggest household chore into a ritual! As if it were a beauty routine 💜
These will be game-changers for stop your darks from fading, and whites from greying.
They’ll be an amazing addition to your laundry routine alongside High Maintenance - our all-colour stain remover! But we’d love your input on these questions to develop them further;
1. Back to Black box - black on black, or silver on black?
2. Tagline idea for Blanc Slate or Back to Black?
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
We’d love to hear your opinion on how the packaging should look! We’re creating the formula for the powders so we’ll do some free testers for you guys to sample in the new year 🥰.. especially excited about the Darks powder!!! 🥳
266 comments
Jane W
Silver on black
Tagline
Holographic
❤️🔥
Lily
1. Silver on black for ease of reading
2. Blanc slate – rewind the wear
3. Yes to holographic
Sasha Ferguson
1. Back to Black box – black on black, or silver on black?
Definitely silver on black, you can’t really read the black on black & it wouldn’t be easy to see from a distance (especially in a dim lit laundry room!) and it also isn’t very accessible with the black text. Silver on black looks sharp, snappy and eye catching!
2. Tagline idea for Blanc Slate or Back to Black?
Not the best at tag lines, but here’s some quick ideas! –
“Back to Black: Turn back time on your darks.”
“Back to Black: Fade-Free Freshness.”
“Back to Black: Keep the Depth in Your Darks.”
“Back to Black: Keep Your Darks in the Spotlight.”
“Back to Black: Keep Darks Deep, Wash After Wash.”
“Back to Black: Boost the Bold / A Boost of Bold”
“Blanc Slate: Whiten without the worry”
“Blanc Slate: Whiten like you mean it.”
“Blanc Slate: Turn up the brightness.”
“Blanc Slate: Wash the dull away.”
“Blanc Slate: Whiten up, no strings attached.”
I did notice someone else mention that ‘blanc slate’ sounds a bit like a stain remover and I tend to agree, it might be worth looking for a title that is very distinct that it is a whitening powder and not a stain remover, however this wouldn’t be a deal breaker for me, just food for thought.
3. Should we change High Maintenance to holographic/multi-coloured print to show “all-colour” stain remover
Holographic is fun so yes, I say go for it. However, the only advice I would give is that you won’t really see the feature until you open the box – you want to ensure that each of these products can be identified and decipherable at a glance so people can easily pick up the right product, and should these hit stores you want to catch people’s attention so they can grab what they are looking for immediately, you don’t want to give people a reason to get lost trying to figure out what they are and move onto another product. I think these products definitely stand out compared to the pretty bland and sterile market at the moment so be bold with these, have fun and let’s make a splash!!
All in all, love the concepts! Looking like a great selection to come in 2025! Never did I think I’d be so addicted to buying laundry products 🤣
Simone C
Silver on black
Back to black
Holographic
Aamirah Hasan
P.s. take all my money!!
Loving all the new additions
Leave a comment
This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.