23 August 2023
To get involved in the development conversations, follow our Instagram page!
Whilst we’re always advancing and improving our current range, we believe the earlier we get you involved in new product development, the better the products will be.
So this Friday at 6pm, we’re giving away 500 prototype samples of our brand new concept product - the Elixir - to get your feedback!
The next stages of development will be dictated by what you think of these first samples, so we can’t wait to hear what you think.
Watch the video below to find out more!
How to use your Elixir pack:

Comments (75)
I’m a big fan of your products… They smell absolutely gorgeous. However once items are tumble dryed the loose that tallow and ash luxury fragrance. Any tips on how to prevent this happening? Do you hope to add a tumble drying product in the future?
Can’t wait to buy the elixirs when they come out. 💜
I use tumble dryer sheets will you be doing them.
I think I need to try the Elixir as i sadly couldn’t smell the oud on my clothes.
I couldn’t really notice the difference however I would buy it to see if I could notice doing lots of loads
At the moment, she using the normal laundry shampoo and conditioner on a load of washing I don’t get any scent remaining. The only way I find the scent remains is if I wash a handful of items on a short hand wash/delicate wash cycle then it’s great.
After adding the elixer there is some difference. The scent is present- mild but present. I’m not sure it’s enough to make me buy a third product. But if it was able to boost the scent further then I would certainly as I already have a couple of favourite scents.
It’s good to see the work in progress and the development of the products. I love the concept, the refining takes time.
The Elixir made quite a big difference to the scent of my washing. When I did wash 1 without Elixir there was no residual scent and not much softness. So it’s much better with Elixir but I am concerned that if you make this in a separate bottle and you have to buy 3 bottles it would become too expensive for many people, including myself.
Just Wow! Used for the first time and just livening it, hubby had commented on how fresh his top still smelt after a days work!
Have ordered the discovery park to what I’m ordering next 🤷♀️ and it doesn’t make our dog itch (who is allergic to most washing powders)
Thank you for sharing your dream with us!
I’m excited to see this next product launch and hopefully get my hands on some to try for someone who does a lot of laundry we have 7 in our home I’m always excited for something new x
Ooh.. I’m new to this brand and am excited to try.. thats if I’m lucky enough to get a sample
I haven’t received my order yet… or notification of the order… so cannot comment on the product
🤩 exciting. Do you select people at random or do you need to apply? Xx
Would love to try this pls.
Oooo this is exciting stuff! I hope I can get some to try.! Love this brand
How do I apply for the tester please
Fantabuloustastic! Look forward to trying it out soon
I think option 1 is the best idea because it’s more sustainable ❤️
Would love to try this out. Being in a hard water area I’d be really interested in how much it boosted the aroma x
Would love to try the new elixir, to see how soft it makes the clothes
I love the concept of you guys ‘asking the public’ we’re invested just as much as you guys and I love that- for all of us 💜 I think every single one of us feels like we’re part of a journey and I’m sure it’s gonna go off with a bang 💜
Hi how can I get a sample please x
I can’t wait to try these
Ooo looking forward to trying them 💕
I would like option 1 I use Oud but for package size it would be better for postage.
Can’t wait option1
I have purchased oud ( and others) before so I’m would like to take part in the elixir testing/survey..unfortunately I can’t be available on Friday at 6pm to request to take part so I’d like to express my interest now if possible please? Thanks Cathy
Can’t wait
Option 2 as I would store them and defo buy.
Sounds good hoping to get a sample to try.
Never bought these before but I’ve been debating whether to give them a try. They sound really good.
I’m so down for this! I hate when the scent runs out.. Would be amazing or a longer lasting fragrance payout. So excited!
Size 1.. I like to change to a different fragrance each season
Can not wait to try this!
I’ve tried all of the samples now and it is near on impossible to pick a favourite, what you have achieved is just wow!! The fragrances are incredible and they actually last so well. I put a little in a spray bottle with some water and use it to spray everything now.
I would go for option 1 to start with so I could try all the different options sooner! How exciting!
I would go for option one
I would destructor this, especially as winter indoor drying can leave clothes smelling a little damp
Just waiting on my Oud delivery and just received my Duvet days, so would be great to sample the difference with the booster 😁
This sounds really fascinating, I’d love to trial it!
Looks fantastic can’t wait to try a new and exciting fragrance OUD Is an amazing fragrance best I’ve ever tried
Omg I love the oad fragrance and always want the fragrance to last longer!! As I’m a virgo and love smells, I never buy anything without sniffing it first…so my sample pack was amazing, oad is my fave 😍 and so fab the 2nd option comes with scent boost😍🥰
Hello, I am just wondering if it is still possible to be involved in the development if I don’t have Instagram? I would love to get involved. Thanks
Hi,
I’d love to try your new scent booster.
Dawnx
My delivery of duvet day duo is coming tomorrow, can’t believe how excited I am about laundry products , I think it’s really innovative . They all look lovely , think I’ll try oud next if I like it. Packaging beautiful and so different from what’s available 🥰
My delivery of duvet day duo is coming tomorrow, can’t believe how excited I am about laundry products , I think it’s really innovative . They all look lovely , think I’ll try oud next if I like it. Packaging beautiful and so different from what’s available 🥰
So looking forward to trying the elixir
Oo sounds exciting
Would love to test. Really enjoying my Tallow and Ash products.
The elixir sounds really good idea😀
Fabulous!! Exciting next step!!
So exciting. Hope i get the chance to contribute
Oohhh exciting!! Sounds intriguing ❤️
Can’t wait for these,they sound amazing
Option 2 because they would store better if I buy a few different fragrances.
No 1 definitely:))
Option 1.
Also do drop through letter box smaller packs in case no one is in if convenient.
Really looking forward to the release of the Elixir prototype – even happier that the first release is Oud as this is my absolute favourite scent and what I chose to have in my subscription.
Wondering whether you have any plans for eco friendly/biodegradable dryer sheets? Would love to be able to add Oud to my dryer!
Option 1 as there all so yummy I like to change up the smell now and again
Option 1 more sustainable and easier storage that you can dispose of.
Size one so I can store a selection easily as I like to switch up fragrances!
Option 1 looks better less waste
I would go for option 1
Both have a place, I’m a Housekeeper for a very busy household and there is so much laundry I prefer to have the consistency but with quantity and less packaging. For my own single household the smaller version is fine.
Option 2 please
Size 1 as you could store it more easily and more user friendly
Option 2, bigger carton, last longer, doesn’t need to ordered as often which reduces carbon footprint
Definitely option 2
I think you offer both appeals to people who want to buy a large amount & small for people who want to order on more of a frequencial basis
Definitely size 2! Looks great!
Option one I think would be better I think it’s a sensible business option, less wastage and will have more sales
Do you still give away free samples. I ask because people just like me prefer to try before they buy.
I would buy the box option 2 , in Celestial
Size 1.. just in case I want to change fragrance later
I would love to help test these products as oud is our favourite fragrance
Refill one.
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