5 products we never launched & why 👀

Not every scent makes it out of the Laundry Lab 😂

Some were beautiful but didn’t quite feel like us. Some were almost there… but just needed more work. And some we still secretly love 🫣

Here are 5 scents that never made it into the Tallow + Ash range - and why:

1. Honey, I'm Home 🍯
A beautiful honey scent... but it felt a little too homey. We had a much bigger vision for a honey fragrance, and knew there was more we wanted to do with it.

2. Apple Of My Eye 🍂
A warm, beautiful twist on Little Miracle, created especially for autumn. But when we tested it, we realised we loved that gorgeous newborn scent so much that we didn’t want to mess with it.

3. Morning Person 🥒
Crisp cucumber, fresh mint and that just-showered, energised feeling of an early morning. We thought it would be perfect for gymwear and towels and brining that fresh feeling into your everyday… but it never quite made the cut.

4. Banana Bread 🍌
Warm, sweet and ridiculously cosy. Basically the smell of a slow morning with banana bread baking in the oven. We loved it… but we weren't quite sure where it fit in the range.

5. Strawberry Matcha 🍓🍵
We really wanted this one to work. We loved the scent, but it just didn’t have enough impact once it was on the laundry.

And that’s probably the biggest lesson from creating fragrances: If it doesn't smell amazing on your clothes, it doesn't make the cut.

We'd rather keep experimenting until we create something we're genuinely obsessed with 💜

Which one would you have wanted us to launch? 👀